E-Fluent #4

Baby trendsetter shines at the E-fluent fair in Paris

The fast growing Difrax brand you cannot miss


The leading Dutch baby brand Difrax announces their presence at the “Spot E-fluent”, held at the prestigious Carreau du Temple in Paris, 27th of November. The E-fluent fair gathers the crème de la crème of parental blogosphere. This event with animations, surprises, lectures and happenings is exclusively for influencers and media personalities.

Download the full pressrelease (PDF, English)

Download the full pressrelease (PDF, French)


Baby trendsetter Difrax is the number 1 baby brand

The latest Nielsen report1 shows that Difrax has obtained a market share of 44% in the Netherlands.

A Difrax soother with every Dutch young family

The Difrax pacifiers have obtained a market share of over 50% in The Netherlands1.  “Fantastic to see such good scores. After all, all our efforts are aimed at achieving satisfied parents and happy babies!” says Vivienne van Eijkelenborg (CEO).

Download the HR images and the full press release in multiple languages


Giftset Press Release + Images

Looking for a baby shower gift?

Market leader Difrax presents the most popular baby products in 1 luxury gift set.

Fun to give and a pleasure to receive
75% of all parents say they have received the occasional baby shower gift they didn’t like. To ensure your gift finds favour, market leader Difrax presents the baby products found to be the most popular in the Netherlands together in 1 package. Success guaranteed.

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GL127-GL123-GL804-GL802 night

Hush-a-bye baby…

Difrax is expanding its existing range of pacifiers with a Glow in the Dark version.
By the end of January 2015, the current range of over 40 trendy designs will be expanded with the addition of a Glow in the Dark pacifier. The Glow in the Dark soother absorbs light. It will be easier to find the familiar Difrax pacifier in the dark.

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Baby trendsetter Difrax wins over Chinese hearts

The leading Dutch feeding brand Difrax Enters China market by partnering with Leyou

Entering China
The leading Dutch baby feeding product brand Difrax announces its entry into the China market via a distribution partnership with Leyou, the leading Chinese maternity and baby products retailer headquartered in Beijing. At the Dutch ambassador’s residence in Beijing on April 10th 2015 the co-founder and COO of Leyou Larry Kung hosted the brand launch.

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